Bob Burg is the author of Endless Referrals and co-author with John David Mann of The Go-Giver: A Little Story About a Powerful Business Idea, a parable that teaches success tips and that shot up the charts in late 2007 and early 2008. When Bob agreed to appear on our program today, I became very excited. This is a man who has written four books, all of which have sold in excess of 250,000 copies each, and all of which have made huge differences in the lives of millions of people. His follow-up book with John David Mann, Go-Givers Sell More, took the principles contained in the Go-Giver parable and extended them to the real world people who had read the first book and then applied the principles contained within in their own lives.
He and John David Mann then followed that book up with, It’s Not About You: A Little Story About What Matters Most in Business , which returns to the parable milieu with more insights into the third law that Bob calls, “The Law of Influence”.
In this interview, Bob identifies and discusses in detail what he calls, “The Five Laws of Stratospheric Success”. These are principles that apply not only to sales, but also to success in every other realm of life that involves people…and let’s be honest, what realm of life does not involve people?
Along the way, we learn that Bob’s five laws dovetail very nicely with the Law of Attraction. His insights and warmth make this an interview you will not want to miss.
Bob’s web site is www.burg.com