Fred Cuellar has carved out a multimillion dollar business cutting and creating jewelry from diamonds. This interview is a look inside the head of a highly successful man.
Fred tells Louise and Walt how he knew where money came from when he was age nine. It came from little pieces of paper in his mom’s desk drawer! This adorable tale kicks off the story of how he went from a clerk in a jewelry store to being one of the leading innovators in the field of jewelry design and marketing.
He shared how he came up with a new idea. Instead of setting up a jewelry store in a mall, he set up a private jewelry-making practice, by appointment only. The model he invented now accounts for 20% of all the jewelry outlets in the world today.
Some of the golden gems (all puns intended) Fred shares with us include:
- There is a serendipity to life
- You made this moment; own it.
- What are you going to do to change the next moment so you can be what you want to be?
- When your idea fails, depersonalize it. It wasn’t you that failed. It was the idea that failed.
- Everyone needs “catfish” people in their lives!
He tells us about a book he read that addresses the question of how to attack the problem of reaching consumers in the marketplace. It’s called Influence, The Psychology of Persuasion, by Robert B. Cialdini, PhD. The book identifies the eight elements that persuade people to do the things that they do. These eight elements are:
- Contrast (relative pricing)
- Law of Reciprocation (similar to the Law of Attraction)
- Commitment to Consistency
- Social Proof
The author found out by studying the most successful business people, these elements showed up time and time again. When these elements were present, businesses were super-successful. To the degree that you satisfy other peoples’ needs, your needs will be satisfied also.
Fred is also offering to give a free, signed copy of his own bestselling book, How to Buy a Diamond: Insider Secrets for Getting Your Money’s Worth, Seventh Edition to the first 10 people who contact LOA Today to ask for a copy. If you would like to be one of those 10 people to get a signed copy of Fred’s book, contact us and mention this show, saying you would like to have a copy of Fred’s book. Make sure you include your mailing address. If you are one of the first 10 people to make the request, you will get a copy!
The interview (unfortunately) has some sound distortion in it, but most of it came out okay. We hope you enjoy it!